Hashtag Blog

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People hear the term ‘blog posts’ and instantly imagine a teenager journaling on their computer. However, this is not the case entirely. Blog posts are a great way to get your message across directly to your audience and thanks to Hashtag Media you don’t need to be a snobby teenager to be heard. You most likely already have knowledge of what you want your overall message to be, but given your schedule you could run into all sorts of inconveniences like finding the time to post several times a month or simply putting all the content you have in the perfect format. If you are in any of these situations, or think it could be overwhelming, Hashtag Media is here to help. Communication is very important when running a business, and our team of writers have excelled at writing blog posts for your establishment and understanding the difference between merely selling a product and building trust.

Social Media

Is Social Media really beneficial?

May 18, 2018
Social Media benefits

Is Social Media really beneficial?

 

That’s the question on everyone’s mind these days. The answer is yes, social media is very important especially in a country like Namibia where a vast majority of the population is growing a custom to cell phones and other digital platforms as a means of update with regards to current affairs.

 

Investing in social media marketing services may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social media, it increases your brand awareness. Small businesses use social media to attract new customers and large businesses as well. A company’s social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with customers. Furthermore customers have identified social media as how they identify new brand products and services. Think of it this way, with social media a potential customer can see your brand while at work behind a desk or simply enjoying a plate of Kapana. It’s so easy!

 

Also, make sure you check your check your brand blog. Social media marketing has the power to increase customer loyalty and consumers who receive a quick response on social media would recommend the brand to others. So do a bit of hard work as this will improve search engine rankings. Although posting on social media might get your business some site traffic, more effort that is required to see significant success. Search engine optimization is very important for achieving higher page rankings and obtaining traffic to your business website and with increased visibility your business gets more opportunities for conversation. Every blog post, image, video, or comment may lead viewers to your company’s website and increase traffic. Social media marketing allows your business to give a positive impression through a humanization factor. When brands are interactive by sharing content, commenting and posting statuses on social media it personifies a brand. People prefer to do business with other people, rather than companies.

 

It’s always important to remember that social media is a networking and communication platform. Creating a voice for your company through these platforms is important in humanizing your company. Customers appreciate knowing that when they post comments on your pages they will receive a personalized response rather than an automated one. Being able to acknowledge each comment shows that you are attentive of your visitors’ needs and aim to provide the best experience. This instantly develops a loyal customer base. Considering that customers satisfaction and brand loyalty typically go hand in hand it is important to regulate engagement with customers and begin developing a bond with them. Millennials are known for being the most brand loyal customers of all and they appreciate engagement more as they are very tech savvy and usually influence trends.

 

Before you count out social media marketing as just a trend for the ‘kids’ remember that social media is possibly the most cost-efficient part of an advertising strategy. Signing up and creating a profile is free for almost all social media marketing and any paid promotions you decide to invest in are relatively low cost compared to other marketing tactics. So be smart and invest in social media to drive your business all the way up.

Uncategorized

Videography in Namibia – why it’s important

April 10, 2018

Videography in Namibia for social media is the fastest growing trend to engage with your audience. With very little attention span amongst consumers and busy schedules, great video content cuts through the noise to meet your business objectives. Here at Hashtag Media we pride ourselves for creating outstanding videos that are shareable via social media.

With numerous videos everyday being posted on social media, what makes your video stand out? We spoke to our chief video editor Penda Kamati who had a few words of advice. ‘‘Make sure to grab your audience’s attention within the first few seconds of your video. In order to do this you need to get the audience’s attention at least 15 seconds within the video or they’ll stop watching and move on to something else. This forces you to get straight to the point, and be effective’’.  Over the years videography in Namibia has grown into a ground breaking marketing strategy and Kamati adds that interesting visuals is key: ‘‘Even without sound you can still attract viewers attention, when your video auto plays as users scroll past, it needs to be captivating and grab people’s attention, that is one of the biggest factors of videography’’.

At Hashtag Media videography is what we do best. With a dedicated team of writers, we conceptualize an idea from the ground up, transforming them into unique works of art. With a proven track record, we have laid the foundation of being one the best social media agency in Namibia, that incorporates videography. Be smart when doing your work, if for example you are shooting an interview or a speech, make sure to notice what is in the background. You can either move the camera to get the best angle, or move the subject in front of a good background to create a new one. Always ask yourself if whether the backdrop is something you are proud of or not.  Often times when starting out with videography, the key element to look for is attention to detail. Pay attention to all the things you normally wouldn’t, as this could be your  ‘money shot’.

On social media it’s also important to look at which platform is more appropriate for your video content and which social media platform is compatible with your unique brand and target audience. Facebook affords marketers flexibility in regard to video adverts. Videos published on Facebook, can be full length commercials to small snippets, anything is possible, and as this is the leader of the pack when it comes to social media, long form campaigns are ideal on Facebook. Then there is Instagram, an ‘influencers’ dream app. On Instagram videos posted are not your run of the mill marketing. Often times resembling user generated content by incorporating people and showing off products in action. Instagram’s videos are time limited so its meant to be quick, flashy, and it’s crucial that yours stands out from the pack. However there is one video sharing network that has become the staple of uploading content: YouTube. YouTube is more so a content distribution platform versus a social network, however it does have its own community and massive audience, therefore it also deserves great attention of any booming brand. With YouTube you can get more mileage out of your video content and you get to stretch the idea more, without feeling constraint.

 

Remember to make your videos work. If possible, avoid traditional sales pitch ideas. Add a bit of humour and personality to create more engagement, people want to feel warmth and authenticity but bare in mind the tone of your industry and refrain from going overboard as to not alienate some of your audience but let your message resonate once people have switched off their device.

Another key element to videography is to make your video stand out. To avoid getting scrolled past, consider bright colours, bold fonts and eye-popping imagery within the first few frames of your ad, including the thumbnail and if your video ad can get its message across in a few seconds versus a few minutes, the shorter version is more likely the perfect choice.

 

Remember, videography in Namibia and video marketing are the new means of branding. Given that video consumption is at an all time high, brands who embrace video ads will not only stand out versus the competition, but also keep up with the expectations of modern consumers. As there is not one size fits all approach to video marketing, make sure to communicate with your audience and rise to the top.

Social Media

Social Media in Namibia

February 8, 2018

Social Media Namibia

Online marketing is growing exponentially in Namibia and your business or brand needs to jump on the trend in order to increase sales and customer engagement.

 

With a population of only 2.3 Million people, it’s commendable to note that as of June 2017, 797,027 Namibians are internet users. (source: internetworldstats.com) That’s 31.0% of the population, and with 520 000 Facebook subscribers on June 2017 Namibia has a penetration rate of 20.24% , which makes this the perfect opportunity to capitalize on this growing trend.

 

Social media in Namibia works for numerous reasons. The best reason to invest in social media marketing is that you have direct communication with your audience and your narrative is not distorted which makes social media a leading traffic generator. When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your website and eventually feed into your product. Once you install a traffic monitoring service, such as Google Analytics and if you are committed to your social media efforts, you will clearly see that social media brings traffic. Also, make sure that your visitors receive a clear call to action when they visit your site so that you can convert that extra traffic into great business opportunities.

 

With the rise of the smartphone and the gradual shift of the public to mobile devices social networks have increasingly become a destination. Platforms have evolved accordingly and new research indicates that Namibia has more mobile devices than inhabitants.  With the increase of the smartphone and the gradual shift of the public to mobile devices social networks have increasingly become a destination.

However, social media in Namibia is a tricky business, there’s content, timing and strategizing and there’s where Hashtag Media comes in. As the leading social media agency in Namibia, Hashtag Media is ahead of the competition. At Hashtag Media we talk the talk and walk the walk. With a proven track record of high interaction with the Namibian community and abroad, we have established ourselves as a game changer in the social media agency world. To see real success on Facebook, though, requires advertising experiments and a working knowledge of the digital landscape, hence why a social media agency is needed to add key values to a business. That’s where Hashtag Media comes in.

 

With key knowledge of the media industry and digital world, at Hashtag Media we understand that all audiences are different, they respond differently to different things. This is another place that we can provide professional real value. As a business you don’t have time to experiment with social media campaigns and data. Hiring out to Hashtag Media, a professional social media agency in Namibia, not only takes this task off your plate and allows you to handle other pressing matters, but a real social media agency has multiple clients that they can compare your data against.

 

A lot of times this can make a social media agency even more effective then an in house team. We have done our research and at Hashtag Media we know that no two audiences are the same. At the end of the day effective social media management is about drawing in the people that care most about your brand and doing the things that work best with your audience. Any great social media agency will sit down with you and ask questions that can be answered with data. Once those questions have been answered they will be able to execute in the most effective way possible not just in a Namibian context, but a global one.

 

So what do we know about social media agencies? Social media agencies are dedicated to getting a brand widely recognized on all social media platforms, and to getting your brand widely recognized on all social media platforms, and to getting your brand talked about among influencers. Not every individual is aware of social media in Namibia, and to get your brand talked about among influencers be it in Namibia or worldwide you will need a solid team of tech savvy content generators and that’s what we do at Hashtag Media.

For more information, see what we do.

Social Media

Social Media New Generation

November 10, 2017
Social Media New Generation

Social Media New Generation

Remember when we thought Millennials were social media obsessed? Generation Z, or as we’re dubbing it, The Pivitol Generation, is on an entirely different level.

The mixture of hyper-connectivity and selectivity when it comes to social media usage by ‘’Pivotals’’ makes it necessary for brands to keep their finger on the pulse of constantly shifting expectations in order to market most effectively. If mass media died with Millennials, then members of the Pivotal Generation are digging the grave.

In order to better understand the motivations of this new generation, we worked with the experts, teens themselves, to learn what drives their behaviors and what they think about their generation’s progression.

For young people today, social media has created a new type of currency that is used to valuate brand and individual worth.

“I think with a like we are exchanging a type of social currency. If I like her picture, will she like mine back?” said one of our teen experts.

While social media has closed the gap between peer networks, it has created an enormous amount of social pressure that teens must bare every day. As a group of young consumers who are still in the throes of forming their personal identity, the way they present themselves on social media is even more important, and even more fluid — as they can change their outward facing appearance with the swipe of the finger.

For brands aiming to connect with this generation, it is imperative that they not only understand the rules and etiquette that defines this new landscape but also have their finger on the pulse of what makes social media relevant to teens.

Content Management

Importance of content management

Importance of content management

Importance of content management

When it comes to online business today, content marketing is a cornerstone for attracting customers and maintaining a customers base. Content marketing is the publication of any type of content. This content can be in form of text or video in order to attract and retain customers or clients. Although businesses may employ different strategies and plans in regard to content marketing, the goal is essentially increase business. When you market your content effectively, you should see that reflected in your sales or in the traffic of your website.

One way that content marketing is essential for businesses is that it can drive traffic to the business’s website. For example, an eCommerce business that posts content to social media platforms like Twitter or Facebook can encourage people to link back to the business site with effective content marketing. This traffic is also something that the business can capture in terms of data to see which types of content marketing are most effective. If your content is driving traffic to your website from other places on the Internet, it is doing its job well.

Finally, one of the most important things marketing content can do is promote the business brand. By distributing valuable content your business can reinforce its brand so that it becomes more recognizable. Simply put, content can be a great vehicle for continually introducing and reintroducing your business’s brand and logo.

Effective content marketing is integral to business marketing today. The better strategy you employ for creating effecting marketing and distributing it should result in increased traffic to your website and, ultimately, more sales. Whether you prefer to engage a professional to help with your marketing initiatives or create content yourself, the key is to gauge the success of each marketing strategy so you can continually improve your campaign to grow your business.